Facebook Ads: How to Create an Ad Step by Step

O Facebook Ads is a powerful tool for companies and freelancers who want to increase their visibility, reach new customers and boost their sales.

This step-by-step guide is part of the Eadmais University and will guide you through the process of creating an ad on Facebook Ads, from account setup to analyzing the results.

If you prefer, watch our video tutorial explaining in practice how to make an ad on Facebook Ads

Step 1: Account Setup

1. Create a Facebook Business Manager Account

• Access business.facebook.com.
• Click “Create Account” and follow the instructions to set up your business account.

1. Add Your Facebook Page

• At the Facebook Business Manager, go to “Business Settings”.
• In “Accounts”, click on “Pages” and then “Add”.
• Select “Add a Page” and choose the page you want to add.

1. Ads Manager Setup

• In Facebook Business Manager, go to “Ads Manager”.
• Click on “Account Settings” and fill in the necessary information, such as country, time zone and currency.

Step 2: Ad Creation

1. Access Ads Manager

• In Facebook Business Manager, click on “Ads Manager”.

1. Create a New Campaign

• Click “Create” to start a new campaign.
• Choose a campaign objective, such as “Brand Awareness”, “Traffic”, “Engagement”, “App Installs”, “Video Views”, “Register Generation” or “Conversions”.

1. Configure the Campaign

• Give your campaign a name.
• If desired, activate the option A/B testing to compare different versions of your ad.
• Define the campaign budget, choosing between a daily or total budget.

Step 3: Defining the Ad Set

1. Choose the Target Audience

• Define the target audience based on location, age, gender, interests and behaviors.
• Use the “Custom Audiences” tool to target people who have already interacted with your company.

1. Define Positionings

• Choose where your ads appear, such as on Facebook News Feed, Instagram, Audience Network, and Messenger.
• For greater control, select “Manual Placements”.

1. Set the Budget and Schedule

• Establish a daily or total budget for your ad set.
• Choose the start and end dates for your ads to appear.

Step 4: Ad Creation

1. Choose Ad Format

• Select your ad format, such as single image, video, carousel, collection, or multimedia presentation.

1. Add Content

• Upload the images or videos that will be used in the ad.
• Add the main text, title, description and destination link.

1. Preview the Ad

• See how your ad will appear on different devices and placements.
• Make necessary adjustments to ensure your ad is visually appealing and clear.

Step 5: Publishing and Monitoring

1. Review and Publish

• Review all campaign, ad set, and solo ad settings.
• Click “Publish” to submit your ad for review and approval by Facebook.

1. Monitor Performance

• Access Ads Manager to track your campaign's performance.
• Analyze metrics such as reach, impressions, clicks, CTR (click-through rate), CPC (cost per click) and conversions.

1. Optimize the Campaign

• Based on the results, make adjustments to improve your ad's performance.
• Test different creatives, audiences, and bidding strategies to find the most effective combination.

Conclusion

Creating an ad on Facebook Ads may seem challenging at first, but by following this step-by-step guide, you'll be well on your way to launching effective campaigns that will reach your target audience and help you achieve your marketing goals. Remember to constantly monitor results and adjust your strategies as needed to optimize your return on investment (ROI).

1. Facebook Ads Guide
2. Facebook Ads Help Center

These links offer in-depth guides and support that can complement your content on creating Facebook ads.