THE Facebook Ads is a powerful tool for companies and freelancers who want to increase their visibility, reach new customers and boost their sales.
This step-by-step guide is part of the Eadmais University and will guide you through the process of creating a Facebook Ad, from setting up your account to analyzing your results.
If you prefer, watch our video tutorial explaining in practice how to create an ad on Facebook Ads
Step 1: Account Setup
- Create a Facebook Business Manager Account
- Access business.facebook.com.
- Click “Create Account” and follow the instructions to set up your business account.
- Add Your Facebook Page
- Node Facebook Business Manager, go to “Business Settings”.
- Under “Accounts”, click “Pages” and then “Add”.
- Select “Add a Page” and choose the page you want to add.
- Ads Manager Setup
- In Facebook Business Manager, go to “Ads Manager”.
- Click on “Account Settings” and fill in the required information such as country, time zone and currency.
Step 2: Creating the Ad
- Access the Ads Manager
- In Facebook Business Manager, click “Ads Manager”.
- Create a New Campaign
- Click “Create” to start a new campaign.
- Choose a campaign objective, such as “Brand Awareness,” “Traffic,” “Engagement,” “App Installs,” “Video Views,” “Lead Generation,” or “Conversions.”
- Configure the Campaign
- Give your campaign a name.
- If desired, enable the option A/B testing to compare different versions of your ad.
- Set the campaign budget, choosing between a daily or total budget.
Step 3: Define the Ad Set
- Choose the Target Audience
- Define the target audience based on location, age, gender, interests and behaviors.
- Use the “Custom Audiences” tool to target people who have already interacted with your company.
- Define the Positionings
- Choose where your ads appear, such as Facebook News Feed, Instagram, Audience Network, and Messenger.
- For more control, select “Manual Positions”.
- Set the Budget and Schedule
- Set a daily or total budget for your ad set.
- Choose the start and end dates for your ads to run.
Step 4: Creating the Ad
- Choose Ad Format
- Select the ad format, such as single image, video, carousel, collection, or slideshow.
- Add Content
- Upload the images or videos that will be used in the ad.
- Add the main text, title, description and destination link.
- Preview the Ad
- See how your ad will appear on different devices and placements.
- Make any necessary adjustments to ensure your ad is visually appealing and clear.
Step 5: Publishing and Monitoring
- Review and Publish
- Review all campaign, ad set, and individual ad settings.
- Click “Publish” to submit your ad for review and approval by Facebook.
- Monitor Performance
- Visit Ads Manager to track your campaign performance.
- Analyze metrics like reach, impressions, clicks, CTR (click-through rate), CPC (cost per click), and conversions.
- Optimize the Campaign
- Based on the results, make adjustments to improve your ad's performance.
- Test different creatives, audiences, and bidding strategies to find the most effective combination.
Conclusion
Creating a Facebook Ad may seem daunting at first, but by following this step-by-step guide, you’ll be well on your way to launching effective campaigns that will reach your target audience and help you achieve your marketing goals. Remember to constantly monitor your results and adjust your strategies as needed to optimize your return on investment (ROI).
These links provide detailed guides and support that can complement your content on creating Facebook ads.