You are about to discover how the Brazilian government want to change the rules to online betting ads. New guidelines will ban advertisements with celebrities and influencers suggesting that gaming can improve your life. Additionally, betting platforms will have to locate their headquarters in Brazil and monitor players to avoid dependence. From 2025 onwards, only authorized websites with a domain bet.br will be allowed. Get ready to understand everything about these significant changes and how they will impact the world of online gambling.
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- Rules for online betting are valid from 2025.
- Use of celebrities in betting advertisements is prohibited.
- Internet must block unauthorized betting sites.
- Platforms must monitor and suspend addicted players.
- Fines for irregularities could reach R$2 billion.
New Rules for Online Gambling Advertising: What You Need to Know
Introduction to the New Guidelines
You, who are aware of the changes in the online betting sector, should prepare for a series of new rules that will come into force in 2025. The Brazilian government has established strict regulations for the advertising of gambling and sports betting, aiming to protect consumers and regulate the market. These guidelines apply to any form of online gambling, such as slot machines, roulette, crash and sports betting.
Prohibited Celebrations and Influencers
One of the most significant changes is the ban on celebrities and influencers in gambling advertisements. From 2025, it will not be permitted to use public figures to suggest that gambling is a path to financial or social success. This includes any communication that makes gambling socially appealing.
Severe Penalties for Violations
If you are involved in advertising on these platforms, be aware of the penalties. Fines can range from R$ 50 thousand to R$ 2 billion, depending on the severity of the offense. In addition, betting platforms are required to monitor players to identify those at risk of addiction and suspend them if necessary.
Blocking Unauthorized Websites
You internet providers will play a crucial role in enforcing these new rules. They will be required to block access to betting sites that do not have authorization from the Brazilian government. This means that only platforms based in Brazil and with the domain bet.br will be able to operate legally.
Transparency and Game Control
Betting platforms will have to provide clear and accessible information about users’ playing time, losses and available balance. This measure aims to increase transparency and help players maintain control over their betting activities.
Advertising Identified
All online gambling advertising must be clearly identified as such. Terms such as “advertising” or “advertising” must be present in all communication pieces. This prevents consumers from being misled about the nature of the content they are consuming.
Addiction Prevention
The new rules also include measures to prevent gaming addiction. Platforms will need to monitor gamblers’ risk profiles and suspend those who present a high risk of addiction. In addition, platforms must provide tools for players to track their playing time and financial losses.
Implications for Influencers
In recent months, influencers have been targeted by police operations for promising easy profits in games like Fortune Tiger. Under the new rules, any advertising that suggests the possibility of developing skills to influence the outcome of a bet will be prohibited.
Sports Betting and Sponsorships
If you are involved in sponsoring football teams, you should know that sportsbooks will need to be based in Brazil to sponsor national events. This measure aims to ensure that all betting activities are regulated by the Brazilian government.
Blocking Illegal Advertising
Internet service providers and advertising companies such as Google and Facebook will be required to remove ads from illegal gambling sites. This reinforces the need to operate within established rules to avoid penalties.
Conclusion
These new guidelines represent a significant effort to regulate the online gambling market in Brazil. If you are involved in this sector, it is crucial to adapt to these changes to avoid severe penalties and ensure that your operations are compliant with the law. For more information on workplace safety and how to protect your data online, check out this article on occupational safety.
Frequently Asked Questions
What changes with the new rules for online betting advertisements?
The new rules ban celebrities and influencers from suggesting that gambling is a way to improve one's life.
When do these restrictions come into effect?
The restrictions will come into effect from 2025.
Which online games are affected by the new rules?
The rules apply to games such as slots, crash, roulette and sports betting.
What is the punishment for those who disrespect the new rules?
Punishments range from a warning to a fine of R$50,000 to R$2 billion.
How will the government control access to unauthorized betting sites?
Internet providers must block access to websites and delete applications from platforms not authorized by the government.