You are about to discover how the Brazilian government want to change the rules to online betting ads. New guidelines will ban advertisements with celebrities and influencers suggesting that gaming can improve your life. Furthermore, the betting platforms will have to locate their headquarters in Brazil and monitor players to avoid dependency. From 2025, only authorized websites with a domain bet.br will be allowed. Get ready to understand everything about these significant changes and how they will impact the world of online betting.
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- Rules for online betting are valid from 2025.
- The use of celebrities in betting advertisements is prohibited.
- Internet must block unauthorized betting sites.
- Platforms must monitor and suspend addicted players.
- Fines for irregularities can reach R$ 2 billion.
New Rules for Online Betting Advertising: What You Need to Know
Introduction to the New Guidelines
If you are aware of changes in the online betting sector, you should prepare yourself for a series of new rules that will come into force in 2025. The Brazilian government has established strict standards for advertising gambling and sports betting, aiming to protect consumers and regularize the market. These guidelines apply to any form of online gambling, such as slot machines, roulette, crash and sports betting.
Banned Celebrations and Influencers
One of the most significant changes is the ban on celebrities It is influencers in betting advertisements. From 2025, it will not be permitted to use public figures to suggest that gambling is a path to financial or social success. This includes any communication that makes betting socially attractive.
Severe Penalties for Violations
If you are involved in advertising on these platforms, be aware of the penalties. Fines can vary from R$ 50 thousand to R$ 2 billion, depending on the severity of the infraction. Additionally, betting platforms are required to monitor players to identify those at risk of addiction and suspend them if necessary.
Blocking Unauthorized Sites
You internet providers will play a crucial role in complying with these new rules. They will be forced to block access to betting sites that do not have authorization from the Brazilian government. This means that only platforms based in Brazil and with the domain bet.br will be able to operate legally.
Game Transparency and Control
Betting platforms will have to provide clear and accessible information about users' playing time, losses and available balance. This measure aims to increase the transparency and help players maintain control over their betting activities.
Identified Advertising
All online betting advertising must be clearly identified as such. Terms such as “publicity report” or “advertising” must be present in all pieces of communication. This prevents consumers from being misled about the nature of the content they are consuming.
Addiction Prevention
The new rules also include measures to prevent game addiction. Platforms will need to monitor bettors' risk profiles and suspend those who present a high risk of addiction. Additionally, platforms must offer tools for players to track their playing time and financial losses.
Implications for Influencers
In recent months, influencers have been the target of police operations for promising easy profits in games like Fortune Tiger. With the new rules, any advertising that suggests the possibility of developing skills to influence the outcome of a bet will be prohibited.
Sports Betting and Sponsorships
If you are involved in sponsoring football teams, be aware that the sportsbook will need to be based in Brazil to sponsor national events. This measure aims to ensure that all betting activities are regulated by the Brazilian government.
Blocking Illegal Advertising
Internet providers and companies that publish advertising, such as Google and Facebook, will be required to exclude advertisements from illegal betting sites. This reinforces the need to operate within established standards to avoid penalties.
Conclusion
These new guidelines represent a significant effort to regularize the online betting market in Brazil. If you are involved in this industry, it is crucial to adapt to these changes to avoid severe penalties and ensure your operations comply with the law. For more information about workplace safety and how to protect your data online, check out this article about work safety.
Common questions
What changes with the new rules for online betting ads?
The new rules prohibit celebrities and influencers from suggesting that betting is a way to improve one's life.
When do these restrictions come into effect?
The restrictions come into effect from 2025.
Which online games are affected by the new rules?
The rules apply to games such as slots, crash, roulette and sports betting.
What is the punishment for those who violate the new rules?
Punishments range from a warning to a fine of R$ 50,000 to R$ 2 billion.
How will the government control access to unauthorized betting sites?
Internet providers must block access to websites and exclude applications from platforms not authorized by the government.
