{"id":8183,"date":"2024-07-17T13:54:25","date_gmt":"2024-07-17T16:54:25","guid":{"rendered":"https:\/\/eadmais.online\/?p=8183"},"modified":"2025-08-12T16:03:57","modified_gmt":"2025-08-12T16:03:57","slug":"facebook-ads-como-criar-um-anuncio-passo-a-passo","status":"publish","type":"post","link":"https:\/\/eadmais.online\/en\/facebook-ads-como-criar-um-anuncio-passo-a-passo\/","title":{"rendered":"Facebook Ads: How to Create an Ad Step by Step"},"content":{"rendered":"<p>THE <strong><a href=\"\/en\/tag\/facebook-ads\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Facebook Ads<\/mark><\/a><\/strong> is a powerful tool for companies and freelancers who want to increase their visibility, reach new customers and boost their sales.<\/p>\n\n\n\n<p>This step-by-step guide is part of the <strong><a href=\"\/en\/eadmais-university\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Eadmais University<\/mark><\/a><\/strong> and will guide you through the process of creating a Facebook Ad, from setting up your account to analyzing your results.<\/p>\n\n\n\n<p>If you prefer, watch our video tutorial explaining in practice how to create an ad on Facebook Ads<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"966\" style=\"aspect-ratio: 1920 \/ 966;\" width=\"1920\" controls src=\"https:\/\/eadmais.online\/wp-content\/uploads\/2024\/07\/copy_DF52460F-277D-4CD0-A2CA-1D2CB51405ED-2-1.mp4\"><\/video><figcaption class=\"wp-element-caption\">facebook ads<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Account Setup<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Create a Facebook Business Manager Account<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Access <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>business.facebook.com<\/strong><\/mark>.<\/li>\n\n\n\n<li>Click \u201cCreate Account\u201d and follow the instructions to set up your business account.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Add Your Facebook Page<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Node <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Facebook Business Manager<\/mark><\/strong>, go to \u201cBusiness Settings\u201d.<\/li>\n\n\n\n<li>Under \u201cAccounts\u201d, click \u201cPages\u201d and then \u201cAdd\u201d.<\/li>\n\n\n\n<li>Select \u201cAdd a Page\u201d and choose the page you want to add.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Ads Manager Setup<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In Facebook Business Manager, go to \u201cAds Manager\u201d.<\/li>\n\n\n\n<li>Click on \u201cAccount Settings\u201d and fill in the required information such as country, time zone and currency.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Creating the Ad<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Access the Ads Manager<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In Facebook Business Manager, click \u201cAds Manager\u201d.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Create a New Campaign<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click \u201cCreate\u201d to start a new campaign.<\/li>\n\n\n\n<li>Choose a campaign objective, such as \u201cBrand Awareness,\u201d \u201cTraffic,\u201d \u201cEngagement,\u201d \u201cApp Installs,\u201d \u201cVideo Views,\u201d \u201cLead Generation,\u201d or \u201cConversions.\u201d<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Configure the Campaign<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Give your campaign a name.<\/li>\n\n\n\n<li>If desired, enable the option <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">A\/B testing<\/mark><\/strong> to compare different versions of your ad.<\/li>\n\n\n\n<li>Set the campaign budget, choosing between a daily or total budget.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Define the Ad Set<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Choose the Target Audience<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Define the target audience<\/mark><\/strong> based on location, age, gender, interests and behaviors.<\/li>\n\n\n\n<li>Use the \u201cCustom Audiences\u201d tool to target people who have already interacted with your company.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Define the Positionings<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose where your ads appear, such as Facebook News Feed, Instagram, Audience Network, and Messenger.<\/li>\n\n\n\n<li>For more control, select \u201cManual Positions\u201d.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Set the Budget and Schedule<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set a daily or total budget for your ad set.<\/li>\n\n\n\n<li>Choose the start and end dates for your ads to run.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Creating the Ad<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Choose Ad Format<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Select the ad format, such as single image, video, carousel, collection, or slideshow.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Add Content<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upload the images or videos that will be used in the ad.<\/li>\n\n\n\n<li>Add the main text, title, description and destination link.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Preview the Ad<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>See how your ad will appear on different devices and placements.<\/li>\n\n\n\n<li>Make any necessary adjustments to ensure your ad is visually appealing and clear.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5: Publishing and Monitoring<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Review and Publish<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Review all campaign, ad set, and individual ad settings.<\/li>\n\n\n\n<li>Click \u201cPublish\u201d to submit your ad for review and approval by Facebook.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Monitor Performance<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visit Ads Manager to track your campaign performance.<\/li>\n\n\n\n<li>Analyze metrics like reach, impressions, clicks, CTR (click-through rate), CPC (cost per click), and conversions.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Optimize the Campaign<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Based on the results, make adjustments to improve your ad&#039;s performance.<\/li>\n\n\n\n<li>Test different creatives, audiences, and bidding strategies to find the most effective combination.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion<\/h3>\n\n\n\n<p>Creating a Facebook Ad may seem daunting at first, but by following this step-by-step guide, you\u2019ll be well on your way to launching effective campaigns that will reach your target audience and help you achieve your marketing goals. Remember to constantly monitor your results and adjust your strategies as needed to optimize your return on investment (ROI).<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Facebook Ads Guide<\/mark><\/strong><\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Facebook Ads Help Center<\/mark><\/strong><\/li>\n<\/ol>\n\n\n\n<p>These links provide detailed guides and support that can complement your content on creating Facebook ads.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>O Facebook Ads \u00e9 uma ferramenta poderosa para empresas e aut\u00f4nomos que desejam aumentar sua visibilidade, alcan\u00e7ar novos clientes e impulsionar suas vendas. Este guia passo a passo faz parte do Eadmais University e ir\u00e1 te orientar atrav\u00e9s do processo de cria\u00e7\u00e3o de um an\u00fancio no Facebook Ads, desde a configura\u00e7\u00e3o da conta at\u00e9 a&#8230;<\/p>","protected":false},"author":2,"featured_media":8433,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[7],"tags":[30],"class_list":["post-8183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eadmais-university","tag-facebook-ads"],"uagb_featured_image_src":{"full":["https:\/\/eadmais.online\/wp-content\/uploads\/2024\/07\/IMG_0148-scaled-1.jpeg",2560,1920,false],"thumbnail":["https:\/\/eadmais.online\/wp-content\/uploads\/2024\/07\/IMG_0148-scaled-1-150x150.jpeg",150,150,true],"medium":["https:\/\/eadmais.online\/wp-content\/uploads\/2024\/07\/IMG_0148-scaled-1-300x225.jpeg",300,225,true],"medium_large":["https:\/\/eadmais.online\/wp-content\/uploads\/2024\/07\/IMG_0148-scaled-1-768x576.jpeg",768,576,true],"large":["https:\/\/eadmais.online\/wp-content\/uploads\/2024\/07\/IMG_0148-scaled-1-1024x768.jpeg",1024,768,true],"1536x1536":["https:\/\/eadmais.online\/wp-content\/uploads\/2024\/07\/IMG_0148-scaled-1-1536x1152.jpeg",1536,1152,true],"2048x2048":["https:\/\/eadmais.online\/wp-content\/uploads\/2024\/07\/IMG_0148-scaled-1-2048x1536.jpeg",2048,1536,true],"trp-custom-language-flag":["https:\/\/eadmais.online\/wp-content\/uploads\/2024\/07\/IMG_0148-scaled-1-16x12.jpeg",16,12,true]},"uagb_author_info":{"display_name":"Matheus Dias","author_link":"https:\/\/eadmais.online\/en\/author\/matheusdias\/"},"uagb_comment_info":0,"uagb_excerpt":"O Facebook Ads \u00e9 uma ferramenta poderosa para empresas e aut\u00f4nomos que desejam aumentar sua visibilidade, alcan\u00e7ar novos clientes e impulsionar suas vendas. Este guia passo a passo faz parte do Eadmais University e ir\u00e1 te orientar atrav\u00e9s do processo de cria\u00e7\u00e3o de um an\u00fancio no Facebook Ads, desde a configura\u00e7\u00e3o da conta at\u00e9 a...","_links":{"self":[{"href":"https:\/\/eadmais.online\/en\/wp-json\/wp\/v2\/posts\/8183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eadmais.online\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eadmais.online\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eadmais.online\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/eadmais.online\/en\/wp-json\/wp\/v2\/comments?post=8183"}],"version-history":[{"count":1,"href":"https:\/\/eadmais.online\/en\/wp-json\/wp\/v2\/posts\/8183\/revisions"}],"predecessor-version":[{"id":28946,"href":"https:\/\/eadmais.online\/en\/wp-json\/wp\/v2\/posts\/8183\/revisions\/28946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eadmais.online\/en\/wp-json\/wp\/v2\/media\/8433"}],"wp:attachment":[{"href":"https:\/\/eadmais.online\/en\/wp-json\/wp\/v2\/media?parent=8183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eadmais.online\/en\/wp-json\/wp\/v2\/categories?post=8183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eadmais.online\/en\/wp-json\/wp\/v2\/tags?post=8183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}